Aeroflot Group strives to contribute to society, focusing mostly on support for vulnerable social groups. Aeroflot supports charities and a vast number of socially important initiatives.
The Company sees support for children and war veterans as priorities for its charitable efforts. In the reporting period, Aeroflot also ran a number of projects to support and contribute to the country’s social and economic development.
Miles of Mercy programme
The Miles of Mercy programme, launched in 2008, enables the Aeroflot Bonus programme participants to contribute the bonus miles they earn to charity organisations such as the Give Life charitable fund, the Life Line fund, the Russian Assistance Fund operated by Kommersant Publishing House, and Vladimir Spivakov International Charity Foundation. The miles are converted into tickets for children with serious illnesses and talented children. In 2016, a total of 6,917 tickets and 141,283,961 bonus miles were donated to support the activities of charitable organisations. Since the start of the programme, almost 1 million miles were donated and about 30,000 free tickets issued. In the reporting year, Aeroflot simplified the Miles of Mercy donation procedure: minimum transfer was decreased to 100 miles, with required minimum balance on a personal account reduced from 5,000 to 3,000 miles.
Tickets issued under the Miles of Mercy programme
Train of Hope
In 2016, Aeroflot airline, for the tenth time, took part in the national charity programme, Train of Hope, organised by Radio Russia as part of its Child’s Question social project. The Programme helped to adopt about 3,500 orphans. In 2016, nine children found a new family through the Train of Hope Programme. Aeroflot issued 30 free tickets to provide free transportation to adopters travelling from Moscow to Chelyabinsk and back.
Support for children’s homes
During 2016, the Company supported two children’s homes: the Pokrov Children’s Home in the Vladimir Region and the St. Sergius Boarding School in the Sergiev Posad District of the Moscow Region. In particular, the Company took children to a summer recreation camp, purchased seasonal clothes and footwear, and financed renovation at the Pokrov Children’s Home. The Boarding school students saw a performance from a visiting music band consisting of flight attendants and volunteer employees, had a tour of Aeroflot’s simulator complex and benefited from a charity craft fair we helped set up for them. A total of RUB 5.9 million were spent on charitable support for children’s homes in 2016.
Support for children with disabilities
For three years now, Aeroflot has been supporting the Galchonok Charity Foundation for children with organic disorders of the central nervous system. In 2016, the Company became a general partner of Galafest inclusive charity family festival which supports social integration of children with organic CNS disorders. The event was attended by about 7,000 people.
The Company and the Foundation jointly produced unique New Year souvenirs hand-painted by the Foundation’s beneficiaries. The Foundation spent the funds it received to pay for rehabilitation courses and devices, as well as to support its inclusive education project for impaired children.
Targeted aid to children
Aeroflot annually provides targeted assistance to a variety of organisations. In 2016, Aeroflot continued to support the student Aviation Olympiad held by the Moscow comprehensive school with primary pilot training (a non-governmental educational institution). The Company provided support for a New Year gala held in Chelyabinsk for orphaned children and children from low-income or large families.
Aeroflot also supported for the sixth National Festival “The Future of Russia” for talented orphaned children across Russia, held by “The Future” Centre of Spiritual and Moral Unity, by providing free air tickets to children and accompanying persons. In 2016, Aeroflot provided financial support to Aviator aviation-themed children’s club.
Support for Great Patriotic War (WWII) Veterans
Annual Great Victory Day campaign
In 2016, as part of celebrations of the 71th anniversary of Victory Day, Aeroflot held its annual campaign, launched in 2001, to carry veterans of the Great Patriotic War (WWII), prisoners of Nazi concentration camps, and survivors of the Siege of Leningrad. Rossiya, part of Aeroflot Group, was also involved in the campaign. Heroes of the Soviet Union, Full Cavaliers of the Order of Glory and accompanying persons were provided with business class tickets. Depending on the load factors and availability of seats, Aeroflot Group’s airlines made travel class upgrades for other campaign participants and provided access to business class lounges at airports.
Free tickets were provided to over 10,000 veterans and accompanying persons.
Charitable support to WWII veterans from among retired Aeroflot employees
Aeroflot provides monthly food packages to WWII veterans from among retired Aeroflot employees. In 2016, about 1,600 food packages were provided, worth a total of RUB 7.7 million.
Targeted aid to veterans
In 2016, Aeroflot continued to provide individual targeted aid:
- RUB 1.3 million worth of financial support for veterans in need, to mark Victory Day;
- financial support for WWII veterans with serious health conditions;
- seven meetings for WWII veterans to celebrate various holidays;
- financial support for the Veteran Club of Top Managers of the Civil Aviation Industry (“Opyt Club”, a non-profit partnership).
Charitable Activities of Subsidiaries
The Group’s subsidiaries strive to contribute to charity campaigns initiated by PJSC Aeroflot and provide targeted aid in the regions in which they operate. The Group’s companies make a special focus on veteran support through dedicated campaigns and events held to celebrate Victory Day.
In 2016, the companies continued with their own support programmes for vulnerable groups and local communities. In particular, Aeromar traditionally donated about RUB 700,000 to a church in Khimki.
Contribution to Social and Economic Development of Russia
In addition to charity and sponsorship projects, Aeroflot pursues a number of other programmes and is involved in initiatives aimed to support and contribute to the country’s social and economic development.
Improving the accessibility of Russia’s regions
Aeroflot is committed to supporting the governmentsponsored programme of maintaining airline passenger service between the Far East and European Russia, and flights to Kaliningrad and Simferopol, which ensures transport accessibility of these remote Russian regions.
In addition, Aeroflot has extended its “flat” fare programme into 2017–2018 and included the Moscow–Magadan–Moscow flight within its scope. “Flat” fares currently apply also to flights to Vladivostok, Yuzhno-Sakhalinsk, Khabarovsk, Petropavlosk-Kamchatsky, Kaliningrad, and Simferopol.
To maintain transport accessibility of the Far East, the Company increased capacity on these routes and introduced additional flights. In 2016, the fares were adjusted for inflation; however, they are still lower than the costs of flights.
Support of passenger in need
In December 2015, Aeroflot launched a programme to support passengers in urgent need to get to their destinations fast due to force majeure circumstances. The programme covers higherdemand domestic flights where the least expensive economy booking classes are sold out.
Employment of Transaero employees by Aeroflot Group
After Transaero discontinued its operations, Aeroflot management resolved to provide employment to Transaero’s employees, with 4,300 people filling positions in PJSC Aeroflot and its subsidiaries.